Renewable Energy

Fung Chi Hong (10549602) Summary Nowadays, some people who supported renewable energy have many questions for fully relying on renewable energy in the future. A factor why people do not consider renewable energy is economics. However, the fact is that renewable energy can solve many economic problems. Anna Leidreiter expresses that the benefits of traditional energy are shared in only a few stakeholders; renewable energy is owned by popular, so the big business do not agree renewable energy.If the benefits from the large enterprise can be shared to popular, a correct energy can transform, it was shown in the history. Also, Anna Leidreiter gives Denmark and Germany as the examples to show fully renewable energy. Finally, she suggests some policies are necessary to replace fossil fuel with renewable energy and countries should exchange the opinion with other countries. Comment: After reading this article about economics and renewable energy, I have follow comment. First, using renewabl e energy is an irresistible general trend.According to the Anna Leidreiter, we can see that using renewable energy can substitute for fossil fuel in the Denmark and Germany. Using renewable energy not only can increase the opportunity of jobs, but also can help the economics stable. However, I think we should not just look to the money. In order to maintain a clean environment to our offspring, we should lay stress on environment protection; one of the things we can do is using renewable energy. Referencing Leidreiter, Anna. â€Å"Local Development through Community-Led Renewable Energy† Renewable Energy World Magazine. 3 Apr. 2013. Web. 10 Apr. 2013 Renewable Energy Fung Chi Hong (10549602) Summary Nowadays, some people who supported renewable energy have many questions for fully relying on renewable energy in the future. A factor why people do not consider renewable energy is economics. However, the fact is that renewable energy can solve many economic problems. Anna Leidreiter expresses that the benefits of traditional energy are shared in only a few stakeholders; renewable energy is owned by popular, so the big business do not agree renewable energy.If the benefits from the large enterprise can be shared to popular, a correct energy can transform, it was shown in the history. Also, Anna Leidreiter gives Denmark and Germany as the examples to show fully renewable energy. Finally, she suggests some policies are necessary to replace fossil fuel with renewable energy and countries should exchange the opinion with other countries. Comment: After reading this article about economics and renewable energy, I have follow comment. First, using renewabl e energy is an irresistible general trend.According to the Anna Leidreiter, we can see that using renewable energy can substitute for fossil fuel in the Denmark and Germany. Using renewable energy not only can increase the opportunity of jobs, but also can help the economics stable. However, I think we should not just look to the money. In order to maintain a clean environment to our offspring, we should lay stress on environment protection; one of the things we can do is using renewable energy. Referencing Leidreiter, Anna. â€Å"Local Development through Community-Led Renewable Energy† Renewable Energy World Magazine. 3 Apr. 2013. Web. 10 Apr. 2013

Social inequlity

We live in a world that is culturally diverse. Gender, sexuality, race, ethnicity are Just some of the diverse areas In society that are believed to be Important. In spite of these differences, we tend to centre ourselves round people who we can relate to In somewhat and those who are similar to us, If that being people who are the same status, share physical or biological traits or even have the same or similar lifestyle to us. Due to all this, it's in our human nature to be ethnocentric towards people who re different from us.This causes discrimination, which in time causes social inequality, something that is becoming very common in our society today. One of the noticeable areas of discrimination is race. Race refers to the biological characteristics of one; skin color, hair/ eye color, height etc. Related to race is ethnicity, which relates to the cultural factor such as nationality, ancestry, language, beliefs and culture. Both race and ethnicity can cause a big controversy all around the world, the controversy being racism.Focusing on Australia, the nation Is known or their warm welcoming to different races and ethnicities. Many people believe that Australia being so open to different cultures etc. Is a wonderful thing they tend to miss out on the racism that occurs. As with America, Australia represents a large percentage of racism towards different races all across. For instance; Indigenous people of Australia. These people are known to be the first people on Australian land, it's their land, so why all the hate towards them.Many indigenous are very disadvantage as they live In poor remote areas of all parts of Australia, when they are men by â€Å"white people†, they don't have a bad word to say, but as soon as the â€Å"white person† glances at them, racial abuse is Just heard. Indigenous sport players have encountered some on ground racism throughout matches, 1 993 saw SST Skill's Nick Winner responds to racists taunts from the oppositi on crowd by lifting his shirt, pointing to his skin and saying that his proud to be black.In another example of discrimination Is, the article Office work and crack alternative, Philippe Bourbons shows how a group of Puerco Rican Immigrants faced discrimination due to their ace, which resulted in deprivation of jobs at a range of work places and they were stereotyped as lazy and good for nothing people. Ethnicity has played a huge role in social inequality. The trust of one's own ethnic group(ethnocentrism) allows a system in which societies rank categories of people in a hierarchy ( social stratifications) creating inequality (Furze 2012).This all then results to all sorts of things, such as; personal insults (egg. Name calling), structural obstacles (egg. No loans). This can effect a person's physical and mental health which could then lead to harming oneself. ND gender is not the same thing but they do have some connection between each other. Sex comes down to our biological char acteristics; it's the genitals that we are born with that distinguish from female and male. Gender on the other hand, Is our behavioral characteristics that involve feelings and attitudes (Furze 2012).Not everyone Is the same, no matter what sex your born some people may feel different inside, this is called interest, it's a condition where a person is born with a or male. Transgender are people who self-identity does not conform definitely to invitational notions of male or female gender. Panderer who are people are those who do not wish to be labeled as female or male in gender, as they feel that they do not fit into binary genders because they feel they are all genders.Homosexuality is a sexual attraction to (or sexual relations with) persons of the same sex (Lower,J 2012). There are four theories of gender; Functionalism, Conflict theories, Symbolic interaction theories and the Feminist Theory. Symbolic interaction theory relates to how gender is formed with the connections and interpretations of society. It is analyses with a mirror perception and an examination of gender on a day to day level, for example men will talk over women to demonstrate a higher level of power.Functionalism is really relating to how the society works as a whole. From where men do contributing and active work and where women commit to the expressive roles to society. In this theory theorists saw the big wage gap of inequalities as result, women would commit to families roles rather than working roles. Conflict theories a society where women are severely disadvantaged with the inequalities that have be formed u to social structure.An example of this is a problem that has been happening for decades the wage inequalities between men and women; we see that men have been having earning more than women even if it's the same role in a Job. Lastly, the feminist theory is the theory where women have operated a movement that aims to demonstrate the position of women in society and to highly improve their status in society. Gender inequality can and should be changed for the benefit of all. All these theories can in the end result to gender division of labor.

Acars Via Iridium

ACARS via Iridium Iridium is a large satellite constellation that consists of 66 low-earth orbiting (LEO), cross-linked satellites operating as a fully meshed network providing truly global coverage (including oceans, airways and polar regions). Iridium satellites are in a near-polar orbit at an altitude of 485 miles. The network is composed of 66 active satellites that fly in six orbital planes, each with 11 satellites per plane. Satellites circle the earth once every 100 minutes. ACARS is an Aircraft Communication Addressing and Reporting System otherwise known as Digital DataLink System.ACARS was first developed in the 1970’s. It is a point-to-point service that either sends air-to-ground messages or receives ground-to-air messages from the cockpit. ACARS via Iridium now gives Flight Departments the capability to communicate with the aircraft in their fleet all over the globe. ACARS is now a viable option via Iridium. Until now ACARS was only available by 2 different medium s. ACARS via Very High Frequency (VHF) communication is only available through line of site.ACARS via Inmarsat (Satcom) is only available over the populated continents and does not provide communications over polar routes. The cost of Iridium service is far less than that of Satcom and is available over oceans whereas VHF is not. This allows aircraft to access various services provided by ACARS Service Providers. Aircraft can now send a number of automatic reports (OOOI, engine oil pressure, position reports, fuel, and etc) using ACARS via Iridium. Pilots can request relevant information pertaining to flight safety and receive necessary in-flight updates.Some of the data services include: Text-based and Graphical Weather, Flight Planning and Clearances, Text Messaging, Position Reporting, Automatic Terminal Information Services (ATIS), Terminal Weather Information for Pilots (TWIP), and OOOI messages (Out of the gate, Off the ground, On the ground, and Into the gate). New flight saf ety services such as Controller Pilot Data Link Communications (CPDLC) and Future Air Navigation System messaging (FANS) are currently undergoing live tests to help improve flight times and routes for Air Transportation.Typical ACARS messages are only 100 to 200 characters in length. Such messages are made up of a one-block transmission from (or to) the aircraft, constrained to be no more than 220 characters within the body of the message. Iridium’s Short Burst Data Service (SBD) has the network transport capability to transmit short data messages between field equipment and a centralized host computing system. ACARS blocks are 238 bytes maximum; segmenting and distributing them across multiple SBD messages is not necessary. Each ACARS block is encapsulated in a unique SBD message.ACARS requires ARINC-429 Interface, compliant with ARINC 741 characteristics for satellite communication systems. Standardized nature of the ARINC 429 digital data bus allows Satcom Data Unit (SDU) to interface with wide variety of ACARS capable hardware. Air-to-ground messages are originated from the Control Display Unit (CDU), which is located in the cockpit of the aircraft. The pilot will initiate his request through the CDU, where the Data Management Unit (DMU) will pass the ACARS requested message onto the Iridium Satcom Data Unit (SDU).The SDU encapsulates each ACARS block into an SBD message and sends the SBD message to the Iridium gateway. The SBD messages are received by the Iridium gateway, converted back into ACARS blocks, then passed on to the chosen DataLink Service Provider (DSP) through the service provider gateway. Conversely, ground-to-air messages from the data provider are passed through the service provider gateway as ACARS message blocks. Once received by the Iridium gateway, they are encapsulated as SBD messages and delivered to the aircraft.Once the SDU has received an uplink SBD message, it removes SBD-specific information and passes the remaining data to the DMU as an ACARS message block via the ARINC 429 data bus. The DMU then interprets and displays the ACARS data via the CDU. ARINC (Aeronautical Radio, Incorporated) and SITA (Society of International Telecommunications Aeronautics) are the two DSPs available to the airlines. ACARS messaging allows the airlines to identify abnormal flight conditions and automatically send real-time messages to an airline, thereby enabling airlines to improve their aircraft performance.

Piano Transcription in the 19th century Europe Essay

Piano Transcription in the 19th century Europe - Essay Example One day, when I studied Beethoven's several symphonies in my high school music textbook, I thought that the author made several mistakes in his book. The most prominent mistake he made was the "key" in the symphony. He said Beethoven's 5th symphony (1st mvt) was in key of C minor, which was not exactly same key I played before. At that time, I was very confused with what the author thought and my piano version of Beethoven. However, many scholars/ musicologists have discussed that piano transcription gave a sense of original master works to amateurs, children and female players at their private home since the nineteenth century. Comparing to the previous century, the nineteenth century Europe was the place where piano music developed actively, for examples, music publications including piano transcription/reduction, music lessons, and piano productions. In the late eighteenth century, particularly, piano became more affordable price for middle (working class) so that they could have more opportunities to familiar with masterwork in their home. Following this trend, they also spent money on getting two hands, four hands or two pianos transcription of masters' orchestral, choral and opera to perform. Since they could have know music the upper class members only enjoyed in the eighteenth century through the piano transcriptions/ reduction, scholars have seen only advantages of them. Of course, it seems go od but through my childhood experience, I have a totally different view of piano transcription/reductions. Myself as a professional pianist and musicologist now, I will argue that classical music authenticity (originality) was misrepresented by piano transcriptions whose main consumers were the middle-class in nineteenth century Europe in this thesis. ************************************************************** 2. [HISTORY of 19th century Europe] i.e, who was the member of middle class The industrialization was emerged in the nineteenth century, and it particularly influenced on growth of sheet music. Jon W. Finson says, "Rotary steam presses could print much more music than had presses had, and improved transportation could speed the greater supplies of printed music to a wider audience." Hand written sheet music could not support music consumer in Europe so that rotary stream was a breakthrough to spread out to every corners of Europe. Remember that there were no radios, recording machine or TV in the nineteenth century. The only access to music was going to the concert halls, which require high price tickets. Moreover, only most major cities offered public concerts so that people in small town did not have chance to have musical life. Similar to the past, concert halls in modern life also costs lots of money; however, we do not have any problems to enjoy music in terms of the development of technologies such as radios, musical websites, and TV. Even some concert halls provide people to

Organizational communication Essay Example | Topics and Well Written Essays - 500 words

Organizational communication - Essay Example All human resource managers rely on communication in their organizations to air their views and have plans implemented. Without communication from one official to the employees, management might crumble. Therefore, any successful human resource manager usually acknowledges the importance of organization communication as it has a positive outcome on the output provided of the given workforce. An excellent example of human resource and organization communication is the case of BMG international (Poole, 2012). Rudi Gassner emerged to be an effective leader who employed many ways of human resource management to form a winning team that led the company to achieve its objectives (Poole, 2012). Any human resource is often equipped with the responsibility of leading, planning and staffing. Rudi ensured that he employed the right leadership style to help in his management. In addition, he chose a 9 member executive team to help him in his management. In using transactional leadership style, he was able to establish a good reward punishment system in the organization that led to improvement of its output (Poole, 2012). A good communication between the human resource management and employees is key for an organization to succeed (Poole, 2012). Decision making process is an important tool in communication. For instance, Rudi Gassner left the decision making process to his executive team, but still ensured he took part in the overall decision making process (Poole, 2012). This ensured that the decisions made were in line with the companies’ objectives and vision. Gassner left the decision process on the directors and only came in to give the final say. His management style hence brought more success, but also resulted in conflicts within the committee (Hill, 1995). Gassner ensured that he was involved in every business activity of the company and ensured he observed what occurred in them. This brought a number of doubts in his management as those at the lower levels

International Financial Reporting Essay Example | Topics and Well Written Essays - 3250 words

International Financial Reporting - Essay Example Moreover, in order to explain the concept, certain examples have been discussed for a hypothetical organisation - Noka. IAS 16 deals with recognition of property, plant and equipment; and their depreciation charge calculation. It also provides guidance on how to determine the carrying value of these assets and the treatment during disposal of these fixed assets. In order to facilitate the users in reading financial statements, IAS 16 standardises the recognition, measurement, revaluation, depreciation and de-recognition of property, plant and equipment; and provides guidance on accounting treatments. The standard provides flexibility to organisations in terms of subsequent measurement of value of the fixed asset. So, it can either be stated at original cost (less impairment and depreciation), or can be revalued to state its fair value (the current market value). The organisation must state the method used to measure the asset in the disclosure section of the financial statements. This would assist users in determining whether the original cost is used to value the asset or if the market value is used to provide a fair value closer to the current market value. ... The organisation must state the method used to measure the asset in the disclosure section of the financial statements. This would assist users in determining whether the original cost is used to value the asset or if the market value is used to provide a fair value closer to the current market value. But, in order to assure the users that revaluation was done properly, addition disclosures are required including date of revaluation, method used to revalue, if independent valuer was involved, etc. The implication of carrying value is significant. This is because in most circumstances, organisations would opt to incur additional expenses of revaluing the asset only if they are confident that revaluation will assist in increasing the carrying value of the asset. This directly impacts the balance sheet. Depreciation The depreciation is the charge on usage of the asset; and is treated as a non-cash expense. At the end of the year, depreciation is charged to the income statement of the organization. IAS 16 requires that organisations use a depreciation method consistent to the useful life of the asset (the period in which economic benefits can be obtained from the asset). The method used to calculate depreciation may vary. In addition, organisations are allowed to change the depreciation method but it has to be documented under disclosure section along with reasons for the change. The implications may be significant. If reducing balance method of depreciation is used, the company will be able to depreciate the asset faster in the beginning as opposed to straight line depreciation that requires same depreciation charge for the entire useful life of the asset. De-recognition or

Management and Accounting Assignment Example | Topics and Well Written Essays - 2250 words

Management and Accounting - Assignment Example Breakeven analysis of the results has also been prepared to determine the volume of sales at which the company will be able to cover its fixed costs. There are a number of financial tools and techniques available to assist business managers to monitor and control their operations. They include budgeting, ratio analysis, breakeven analysis and sensitivity analysis. 2.0 Budgeting Budgets are useful methods of monitoring and controlling costs and organisations prepare a number of them in order to monitor and control expenditure. They include revenue budget, material budget, labour budget, cash budget, budgeted income statement, and budgeted financial statements. The revenue budget is normally the first budget to be prepared. The revenue requirements are determined and a forecast is done of the revenues that the company will generate over a period and when the actual amounts will be received (See Appendix A). The material budget and the labour budget is then prepared based on the informa tion in the revenue budget. These budgets indicate the cost of materials that are required in each period in order to achieve the targeted revenues. The material budget indicates when materials are purchased and the quantity in which they are purchased (See Appendix B). The labour budget includes a description of the labour required and the cost of labour for each period included in the budget. A cash budget is then produced based on the information in the revenue budget, material budget and labour budget (See Appendix C). The cash budget includes a section for inflows (receipts) and another for outflows (payments) (See Appendix D). The receipts in the cash budget are linked to information in the revenue budget and the payments are linked to information in the materials budget and the labour budget. The revenue, material, labour and cash budgets are shown in Appendix A, B, C and D. In order to forecast the total income, expenditure and profits for the period a projected income state ment is prepared. This statement draws cumulative information from the revenue budget, the material budget, the labour budget and the cash budget. The projected retained earnings from the projected income statement is then used in the preparation of the forecast balance sheet along with capital items in the cash budget, prepaid and unpaid expenses which are determined by comparing the information in the income statement with the cash budget. The projected income and financial position statements are shown in Figure 1 and 2 respectively. Famished! Limited Forecast Income Statement for the year ending March 31, 2012 ? ? ? Gross sales revenue 592,000 Less direct material costs after deduction of closing inventory 124,320 Gross margin 467,680 Less expenses: Lease 24,000 Refit depreciation 7,000 Equipment depreciation 5,148 Business rates 24,300 Water 1,712 Electricity 4,508 Gas 6,050 Internet for business use 360 telephone 909 Cleaning 10,944 Promotional expenditure 600 Salaries 241,661 327,191 Operating profit 140,489 Interest payable 902 Retained profit 139,587 Figure 1 Famished! Limited Projected STATEMENT OF FINANCIAL POSITION as at March 31, 2012 ? ? ? Non current assets Cost Dep'n Net Refit of premises 35,000 7,000 28,000 Equipment 28,600 5,148 23,452 51,452 Current assets Inventories 1,800

Rodolfo Corky Gonzalez Essay Example | Topics and Well Written Essays - 250 words

Rodolfo Corky Gonzalez - Essay Example Because of financial difficulties, he only completed one term in engineering at the University of Denver (Ingen). After dropping out in college, he pursued a career in boxing which saw him fighting seventy-five times in the featherweight division (Historycolorado.org). After boxing, Rodolfo entered politics, running for Colorado State Representative but he lost. In the mid 1960’s, he founded the Crusade for Justice, an urban civil rights and crusade movement which advocated Chicano nationalism (Democracynow.org). In 1967, he once again ran for political office this time for Mayor of Denver but lost again. In 1968, he led the Poor People’s March to Washington, D.C. which called for better housing, education, business and restitution of pueblo lands in the barrios (Escuela Tlatelolco). Another important contribution of Rodolfo is his creation of the Annual Chicano Youth Liberation Conference, which aims to create greater unity among Chicano youth (Escuela Tlatelolco). Rodolfo died on April 12, 2005 due to heart failure. He is best remembered as a civil rights advocate who fought for injustice, racism and for the rights of the Mexican Americans in the United States. Democracynow.org. "Chicano leader Rodolfo "Corky" Gonzales 1929-2005: "He was the fist. He stood for defiance, resistance"." 15 April 2005. democracynow.org. Web. 14 May 2013

Bike renting service Essay Example | Topics and Well Written Essays - 1500 words

Bike renting service - Essay Example At the same time, survey data in 2008 Olympic Scientific Congress showed that 65.68% University students lack of exercise (). Accompanied with the increasing environmental awareness and the economic crisis, biking has become more and more the preferred method of transportation. Even disregarding the savings potential, cycling also has many health benefits. As more oxygen is intake it speeds up blood circulation; this can also prevent of brain aging. Periodic aerobic exercise consumes many calories and can affect significant weight loss as well. Moreover, due to the improvements in one’s muscle, heart and lungs, cycling aids longevity. In a recent survey by the International Health Commission, postmen live longer than any other occupation. One of the major reasons is because they often deliver letters by bike. Following these reasons, it is useful to build a bike rental service in Scarborough campus. Not only can this make the traffic more convenient but it also can protect the environment and help students stay fit. The purpose of this research was first to investigate whether the respondents would be interested in a bike renting service. Secondly, to try and find out a suitable price that could be accepted by the renters and what accessories should be afforded, to target future campaigns effectively. Furthermore, it will assess the limitations of the plan and the feasibility of the project. The purpose of this report was to carry out an independent investigation on a feasible and practical service or facility that you feel could be introduced to enhance life on Scarborough Campus. Most of the data used in this research report was primary data collected through on-line questionnaires and some interviews. The reason for this is that primary data is more suitable to research on campus service planning. Data can be collected from the target market,

Specific Terminology Found in the Health Care Environment Essay

Specific Terminology Found in the Health Care Environment - Essay Example The following terms are directly applicable to the health care system today and in fact play an influential role in maintaining a proper medical environment because they are used to describe various needs of medical professionals, societal issues, and also lean towards what is needed with regard to costs and supplies in the medical environment. For instance, when we think of economics we normally concentrate on business or issues such as home design, and other social areas that are separate from the health environment.   However, economics actually is applied to the medical world by the social interactions that are involved.   For example, economics becomes a part of the nursing environment in particular when they are trying to increase disease awareness in the community.   By focusing on a social aspect of healthcare such as what it takes to maintain a healthy lifestyle then the medical intent becomes one of an economic means that affects the whole of a society.   This is wh at economics of healthcare can mean but it isn’t the only area that can be affected by the term.   Cost of healthcare can become economic as well if there is a balance of cost versus health care to the public being adjusted in the management area of health care.   So the term is actually multifaceted to reach many areas of the healthcare field but basically, has a strong focus in the area of needed resources.   Now, macroeconomics while similar to the basic economics of healthcare is still indeed different.  ... Cost of health care can become economic as well if there is a balance of cost versus health care to the public being adjusted in the management area of health care. So the term is actually multifaceted to reach many areas of the healthcare field but basically has a strong focus in the area of needed resources. Now, macroeconomics while similar to the basic economics of healthcare is still indeed different. When a person hears the term "macroeconomics" crop up in discussions concerning areas of healthcare the assumption about it is initially different than what it actually is implied to mean. Macroeconomics comes into play when medical professionals are trying to work on plans to decrease problematic areas in health care and make areas become more efficient to the generalized public. It in fact is a term that is often communicated when the cost of healthcare is being discussed as well as when an immediate need for an increased efficiency of care becomes a necessity within certain heal th care sectors. Microeconomics is even more similar to macroeconomics than the regular terminology of economics itself is though they all interlace with one another. Although microeconomics within itself will not be of assistance to doctors in reaching specific diagnosis's, the terminology does play a crucial role when trying to acquire a more fluid understanding of this principle as well as ones relative to it. This is due to the fact that a better understanding of various economic principles can help medical professionals search for more logical methods to improve quality health care in a timely and cost efficient manner to the public. It can also help to find ways of managing resources that are needed more comprehensively. So it is easily

Kim Challenger Essay Example for Free

Kim Challenger Essay What do your chosen three stories of Sir Arthur Conan Doyles stories tell us about English society in the nineteenth century? The three short stories I have decided to study are, The Speckled Band, Silver Blaze, and The Man with the Twisted Lip. These were all written by Sir Arthur Conan Doyle and are of a detective genre. They were first published in a magazine in the Victorian times called The Strand. The stories are all of a similar length because they fitted into columns in the magazine and were all short stories. On Conan Doyles last story, The Final Problem, there was a public outcry because they loved Sherlock Holmess character so much and Conan Doyle killed him off. As a result of this outcry, Conan Doyle was forced to bring him back in The Empty House, in 1905. The Victorian period is the time when Queen Victoria ruled the British Empire from 1837 to 1901. It was a time of growth in the areas of wealth, technology, culture and literature. There was a class system and this was believed to have been dictated by God. There were three classes; upper class, middle class and working class. There was also an underclass who could not support themselves and lived in extreme poverty. The upper class consisted of the Queen, aristocrats, lords and ladies. The middle class consisted of businessmen and the working class consisted of servants. The Victorians were very religious; they went to church every Sunday and said prayers before meals. The vast majority of them were Anglican. Life for women and children was unbearably hard. As soon as a child could walk, it was expected to work; making matchboxes was one of the main jobs for children as it was easy. Women from all classes were expected to be married young and to raise a family of their own. Few marriages in the middle and upper classes were love matches, but were arranged by parents. Victorian London is where Sherlock is based but not necessarily where all the crimes took place. For example, I (Watson) walked holding my breath to keep out the vile, stupefying fumes of the drug. This took place in The Man with the Twisted Lip. This story was set in London.

Lee Harvey Oswald Essay Example for Free

Lee Harvey Oswald Essay Oswald was born in New Orleans on October 18, 1939, to Robert Edward lee Oswald, Sr. and Marguerite Frances Clavier. Oswald had two older siblings. Brother Robert Edward lee Oswald, Jr. and half-brother John Edward Pic. Oswald’s father died prior to Oswald’s birth, marguerite raised her sons alone. On may 7,1945; his mother married Edwin Adolph Ekdah in Fort Worth, Texas. As a child, Oswald was withdrawn and temperamental. In august 1952, while living with half-brother John Pic, at the time a U.   S. coastguardsman stationed in New York City, Oswald and marguerite were asked to leave after Oswald allegedly threatened Pic’s wife with a knife and struck their mother, marguerite. Charges of truancy, led to psychiatric assessment at a juvenile reformatory. The psychiatrist, Dr. Renatus Hartogs, described Oswald’s â€Å"vivid fantasy life turning around the topics of omnipotence and power, through which he tries to compensate for his present shortcomings and frustrations. Finding a â€Å"personality pattern disturbance with schizoid features and passive-aggressive tendencies,† Dr. Hartogs recommended continued treatment. However, in January 1954, Oswald’s mother returned with him to New Orleans. At the time, there was a question pending before a New York judge as to weather Oswald should be removed from the care of his mother to finish his schooling, although his behavior appeared to improve during his last months in New York. In New Orleans, in October 1955, Oswald’s left the 10th grade after one month. He worked as an office clerk or messenger around New Orleans, rather than attend school. Planning for his enlistment, the family returned to Fort Worth in July 1956, and he re-enrolled in 10th grade for the September session, but quit in October to join the marines, he never received a high school diploma. By the age of 17, he had resided at 22 different locations and attended 12 different schools. Oswald enlisted in the united states marine corps on October 24, 1956, just after his 17th birthday . e idolized his older brother Robert. Enlistment may also have been an escape from oswalds overbearing mother, oswalds primary training was a radar operator, a position requiring a security clearance. A 1957 document states that he was â€Å"granted final clearance to handle classified matter up to and including confidential, afer careful check of local recorda had disclosed no derogatory data. â€Å"in the aircraft control and warning operator course, he finished seventh in a class of 30. he course included instruction in aircraft surveillance and the use of radar. † He was assigned first to marine corps air station el toro in july 1957, then to naval air facility atsugi in japan in september as part of marine air control squadron 1. Like all marines, Oswald was trained and tested in riflery, scoring 212 in December 1956 (slightly above the minimum for qualification as a sharpshooter) but in may 1959 scoring only 191( barly earning the lower

Effectiveness of Garlic Cloves on Blood Pressure: Research

Effectiveness of Garlic Cloves on Blood Pressure: Research CHAPTER-III RESEARCH METHODOLOGY Research methodology includes Research approach, Research design, Variables, Description of settings, Criteria for sample selection. It further deals with Description of tool, Content validity, Reliability, Pilot study and Method of data collection. RESEARCH APPROACH An evaluate approach will be considered as an appropriate research approach to evaluate the effectiveness of garlic cloves on Blood pressure among patients with Hypertension. RESEARCH DESIGN The research design used in this study was quasi experimental design. E O1 X O2 C O1 O2 E Experimental group C Control group O1 Pre test O2 Post test X Administration of garlic cloves Variables Independent variable: Garlic Cloves Dependent variable: Blood pressure Description of Setting The study was conducted in primary health centre Rural area Alangium community which is 20km away from Sara Nursing College. In the primary health centre general ward facilities are available the population Alangium community 22,097 among them 12,054 are female, 10,043 are male.it consist of north street, and Muslim street. The people get medical aid from the primary health centre one primary school, and secondary school are there for educational purpose. Water and electricity facilities are available. The common occupation in the village in agriculture most of the people are coolie workers, going for construction work and other include and shop. Study population The population of the study was patients with Hypertension. Sample The Sample for this study was patients with Hypertension attending OPD at PHC, Alangium during the study period and those who meet the inclusive criteria. Sample size The total Sample size was 50.Among them 25 were assigned to experimental group and 25 were assigned to control group as per the convenience of the Researcher. Sampling technique Convenience sampling technique was used for this study. Criteria for sample selection The Sample was selected on the basis of following inclusion and exclusion criteria. Inclusion criteria Patient who are between 40 – 60 years of age. Patient who are willing to participate in this study. Both males and Females. Patient with Blood pressure level between 140/90mmHg and 160/100mmHg. Patient who are in anti-hypertensive drugs. Exclusion Criteria Patients with hypertension with other systemic illness. DESCRIPTION OF TOOL Section- A Structured interview schedule for demographic profile Structured interview schedule was used in this tool .It comprised of demographic data such as age, gender, educational status, religion, occupation. No score is given to this demographic profile. The data will be used for descriptive statistics. Section- B Structured interview schedule for Life style Questionnaire A structured interview schedule was used to collect information regarding life style questionnaire such as, duration of illness, history of hospitalization, treatment, dietary pattern, food habits, exercise, recreational activities, family history of hypertension. No score was given in this section and it was used for descriptive analysis. Section- C Observational method to find out blood pressure by using Digital blood pressure monitor. Digital blood pressure monitor was used to assess the blood pressure among patient with hypertension. According to the readings of Digital blood pressure monitor were classified in to normal, pre hypertension, stage I hypertension, stage II hypertension. Based on the category were given. Table 3.1: According to joint national commission VII of early detection and treatment of hypertension, 2003 Blood pressure category Systolic blood pressure mmHg Diastolic blood pressure mmHg Normal And Pre hypertension 120-139 or 80-89 Stage I Hypertension 140-159 or 90-99 Stage II Hypertension ≠¥160 ≠¥100 Content validity Content validity of the tool was obtained on the basis of opinion of medical surgical experts [5 medical surgical nursing specialist,1 medical officer1,1 dietician]. The tool was found valid suggestions were incorporated. Reliability To ensure the reliability of the instrument, blood pressure was checked to 6 patients with hypertension. The reliability of the instrument was established by Inter-rater reliability method and the Karl Pearson coefficient formula was used to find the consistency of the tool.The obtained reliability co-efficient of systolic blood pressure (r=0.8), and diastolic blood pressure (r=0.9) Hence the tool was reliable. Pilot study In order to find out the feasibility and practicably a pilot study was conducted at Sanjay hospital, Palani for a period of 1 week (26.6.2013 to 1.7.2013) 6 patients with hypertension were selected (3 experimental group and 3 control group). Pretest was done for experimental and control group and intervention given for 5 days for experimental group and posttest was done for both groups. The study was found feasible to conduct. METHOD OF DATA COLLECTION Ethical consideration; Formal written permission was obtained from the medical officer of primary health centre Alangium. Oral consent of each individual was obtained before the data collection. Period of data collection Data collection was done over a period of 4 weeks from 5.8.2013 to 31.8.2013 DATA COLLECTION PROCEDURE The written permission was obtained from the medical officer (Dr.Bharathi) prior data collection. The samples were selected by convenience sampling technique oral permission was obtained from them after explaining the objective of the study. The 50 samples were selected know case of hypertension detected at PHC on the basis of convenience sampling technique. Approximately 8 samples was selected daily and 4 samples was allotted to control group and 4 samples was allotted to experimental group pretest was done for both groups. The researcher checked the blood pressure using Digital blood pressure monitor for both experimental and control group then the researcher daily visited the experimental group in home under the supervision of the researcher 10 grams of garlic cloves was given with after breakfast. For the control group the investigator assessed the blood pressure level and advised to continue the prescribed treatment. Posttest was done on 22 th day for both experimental and contr ol group by using Digital blood pressure monitor. PLAN FOR DATA ANALYSIS The data was analyzed by using descriptive and inferential statistics. The following plans for data analysis were developed. OBJECTIVES STATISTICAL ANALYSIS To assess the pre and post test systolic level of blood pressure among patients with hypertension in experimental group and control group. Descriptive Analysis: frequency distribution , percentage. To assess the pre and post test diastolic level of blood pressure among patients with hypertension in experimental group and control group. Descriptive Analysis: frequency distribution , percentage To compare the pre and post test systolic level of blood pressure among patients with hypertension in experimental group and control group. Descriptive Analysis Inferential statistics: Mean ,Standard deviation ,paired ‘t’test To compare the pre and post test diastolic level of blood pressure among patients with hypertension in experimental group and control group Descriptive Analysis Inferential statistics:Mean,Standard deviation ,paired ‘t’test To evaluate the effectiveness of garlic cloves on reducing the systolic blood pressure among patients with hypertension. Descriptive Analysis Inferential statistics:Mean,Standard deviation ,Independent ‘t’test To evaluate the effectiveness of garlic cloves on reducing diastolic blood pressure among patients with hypertension. Descriptive Analysis Inferential statistics: Mean,Standard deviation ,Independent ‘t’test

George Orwell Biography :: essays research papers

Eric Arthur Blair was born on June 25, 1903 and from the start, he was a very pragmatic boy. born in India from a family that was considered upper class, he was able to observe plenty of poverty around him and the way the British enforced Imperialism on the Indians. At a young age his mother and two sisters moved back to England in seek of a quieter life. Blair was always good at school and earned a scholarship to Eton College, a prestigious British School. After his studies, his family could not afford a University so he went back to India to become part of the Indian Imperial Police. He had bad experiences as a policeman and he grew to hate Imperialism so he moved back to England in hope of becoming a freelance writer. It was in this period that he adopted the Pen name George Orwell, no one really knows why he changed his name. In December 1936 he grew tired of writing and decided to spice up his life by joining the Spanish Civil war as a militia man. In this war he joined the rebe ls and fought hard against the Spanish communist government but unfortunately got shot in the neck and grew a strong hatred for the communist government and turned Anti- Stalin. All these experiences had serious impact on his life and changed his idea of belief. While in the Indian Imperial Police he saw the harsh true reality of Imperialism so he became anti- Imperialist. While fighting In spain, his grim experiences led to him hating communism and Stalin. Orwell’s response to the British Occupation of India led to the novel Burmese days, a book about denouncing Imperialism. In response to Orwell’s experiences of communism and, he wrote the book Animal Farm which is an allegory to the events of the Russian Revolution In which the working animals are poor and the leaders are pigs who gloat in vanity.

Tibetan Thanka Paintings :: Buddhism Religion Art Creative Papers

Tibetan Thanka Paintings Tibet, with its isolated, harsh geographical location and history of political and social remoteness would seem an unlikely place to provide a â€Å"cradle for creative art† (Bailey 22). Yet it is in this desolate section of the world that one of the most intriguing artistic cultures has been cultivating over hundreds of centuries. One facet of what makes Tibetan art so unique and interesting is its interdependency on its religious beliefs. In Tibet one might use the words â€Å"religion† and â€Å"culture† almost as synonyms, especially for the arts—literature, drama, painting, and sculpture. Not only were they inspired by religion, but religion was their very raison d’à ªtre (Pal 18). Tibetan thanka[1] paintings are a wonderful example of the interconnectedness of religion and art. These images are â€Å"not meant to be the object of simple idolatry† (Jackson 11), but rather take on a more interactive role, which can be applied to nearly every facet of traditional Tibetan life. Tibetan Buddhism pervades all aspects of the creation and use of thanka paintings—in the training and requirements of the artists who create the paintings, in the physical creative process itself, in the iconography used, and in all the painting’s multiple functions. Tibetan thanka paintings, throughout their entire lifespan—from concept to consecrated image—help devotional religious activity for Tibetan Buddhism[2]. Thanka Artists Types of Artists Tibetan thanka artists, of which there were two types, monks and professionals, work within the confines of religious tradition. Trained professionals made up the majority of thanka artists, all of whom studied for years under strict instruction. Lamas were also involved in the creation of many paintings, mainly in a supervisory capacity (Pal 25). The chief centers of Tibetan art were the monasteries that often supplied artists with work (Pal 24). Usually, professional artists either had their own studios or were attached to individual monasteries for the duration of specific jobs. Being an artist was not automatically hereditary and any talented adolescent boy could join a studio as an apprentice. The training period each child underwent was usually extensive and demanding: The apprentice was expected to study drawing for about sixteen months, simple coloring for ten months, and mixed coloring for at least a year. Only then was he allowed to paint under his teacher’s strict vigilance. This he did for many years before he was qualified to set up his own workshop (Pal 25).

Neo Nazi Skinheads :: essays research papers

Skinheads are a subdivision group of Neo-Nazis. During the late 1960s, skinhead groups organized in Britain. By the 1970s, the British National Front (NF)-the Nation Socialist Party- began to infiltrate skinhead groups. They espoused nationalism, and often staged protests against nonwhite immigration. The trend spread to other countries including the United States, and Canada. Today, skinhead groups in North America are known by such names as Hammerskins, Fourth Reich Skins, League of Aryan Warriors, and American Front.   Ã‚  Ã‚  Ã‚  Ã‚  These racist skinheads, who are known for their shaved heads and membership in hate groups, have been responsible for many violent acts. According to Merton’s anomie theory, they exhibit the fifth adaptive strategy, which is rebellion. They reject society’s goals and replace them with their own deviant goals and means.   Ã‚  Ã‚  Ã‚  Ã‚  The skinheads subscribe to Nazi beliefs, as outlined in the 1920s by the German dictator Adolf Hitler. The new Nazis (or Neo-Nazi skinheads) have formed groups or alliances with other â€Å"radical far-right people†. Radical far-right people refer to those who favor a society with one language, religion and way of life. They are often antigovernment, and usually oppose a pluralistic society. A pluralistic society is a society with people from many different language backgrounds, religions and lifestyles. Neo-Nazi groups are made up of people who despise those different from themselves. However, they often claim that those who oppose them are the ones full of hate. They also say their critics will not listen to reasonable arguments about Nazi views. Yet, their so-called reasonable arguments are usually based on partial truths or outright falsehoods.   Ã‚  Ã‚  Ã‚  Ã‚  Their philosophy is to hate everybody else that is not of the â€Å"Aryan race†. They believe that they are doing nothing wrong and they are just proud of their race and their culture.   Ã‚  Ã‚  Ã‚  Ã‚  The normal thing for a skinhead to do is drive down the street, and look for â€Å"anybody that was different†; blacks Hispanics, etc. They would then throw things such as beer bottles, and yell at the person, and if the person yelled back, it gave them a right to brutally beat them.   Ã‚  Ã‚  Ã‚  Ã‚  Members of the white supremacy movement look for young, angry kids who need a family. Since the early 1990s, neo-Nazi skinheads have attempted to lure new members through music. There are people who recruit people, mostly teenagers into the Neo-Nazi movement. They mainly target junior high schools in particular and instigate fights between white and non-white kids. Neo Nazi Skinheads :: essays research papers Skinheads are a subdivision group of Neo-Nazis. During the late 1960s, skinhead groups organized in Britain. By the 1970s, the British National Front (NF)-the Nation Socialist Party- began to infiltrate skinhead groups. They espoused nationalism, and often staged protests against nonwhite immigration. The trend spread to other countries including the United States, and Canada. Today, skinhead groups in North America are known by such names as Hammerskins, Fourth Reich Skins, League of Aryan Warriors, and American Front.   Ã‚  Ã‚  Ã‚  Ã‚  These racist skinheads, who are known for their shaved heads and membership in hate groups, have been responsible for many violent acts. According to Merton’s anomie theory, they exhibit the fifth adaptive strategy, which is rebellion. They reject society’s goals and replace them with their own deviant goals and means.   Ã‚  Ã‚  Ã‚  Ã‚  The skinheads subscribe to Nazi beliefs, as outlined in the 1920s by the German dictator Adolf Hitler. The new Nazis (or Neo-Nazi skinheads) have formed groups or alliances with other â€Å"radical far-right people†. Radical far-right people refer to those who favor a society with one language, religion and way of life. They are often antigovernment, and usually oppose a pluralistic society. A pluralistic society is a society with people from many different language backgrounds, religions and lifestyles. Neo-Nazi groups are made up of people who despise those different from themselves. However, they often claim that those who oppose them are the ones full of hate. They also say their critics will not listen to reasonable arguments about Nazi views. Yet, their so-called reasonable arguments are usually based on partial truths or outright falsehoods.   Ã‚  Ã‚  Ã‚  Ã‚  Their philosophy is to hate everybody else that is not of the â€Å"Aryan race†. They believe that they are doing nothing wrong and they are just proud of their race and their culture.   Ã‚  Ã‚  Ã‚  Ã‚  The normal thing for a skinhead to do is drive down the street, and look for â€Å"anybody that was different†; blacks Hispanics, etc. They would then throw things such as beer bottles, and yell at the person, and if the person yelled back, it gave them a right to brutally beat them.   Ã‚  Ã‚  Ã‚  Ã‚  Members of the white supremacy movement look for young, angry kids who need a family. Since the early 1990s, neo-Nazi skinheads have attempted to lure new members through music. There are people who recruit people, mostly teenagers into the Neo-Nazi movement. They mainly target junior high schools in particular and instigate fights between white and non-white kids.

Comparing the IMC programs of ARC and P&G

Table of Contents Executive Summary 3 The Procter & Gamble and its â€Å"Thankful Mom† campaign 4 1. 1. Target audience of â€Å"Thankful Mom† campaign MIMIC objectives of â€Å"Thank you Mom† campaign 5 Marketing MIX of â€Å"Thank you Mom† campaign 6 Measuring MIMIC Outcomes 7 2. American Red Cross organization and 2009-2010 year campaign 9 2. 1. 2. 2. MIMIC objectives of American Red Cross campaign 10 2. 3. Marketing MIX of American Red Cross campaign 11 2. 4. 15 3. Analysis of MIMIC practices between the ARC and P&G organizations 15 References 17 Procter & Gamble Company and American Red Cross organization on U. S. Market.The documentation analyses idea and thought of Integrated Marketing Communication (MIMIC) in present business pattern and need, critically assess the parts, capacities and devices of MIMIC all hands on deck/nature's turf, evaluate the patterns and business sector authority on MIMIC; how new patterns will offer effect to the business, analyze the developing issues and difficulties of MIMIC in the worldwide commercial center. The first and second chapter describes the MIMIC program P and ARC, target audience, objectives, tools and results. In the third chapter the analysis and comparison of communication activities. . Procter and its â€Å"Thank you Mom† campaign Procter & Gamble Co. – an American organization, one of the world pioneers in the purchaser products market. The organization is one of the heading organizations in the United States by the volume of benefits and business promotion. P is the world's biggest publicist; the expense of promoting surpasses $ 8 billion. P&G is considered organization originator of brand administration. Presently, the organization claims 23 brands with worldwide deals in abundance of 1 billion dollars, and an alternate 20 brands with deals above $ 500 million.It is these 43 brands are he motor of development of the organization and give yearly deals development. P &G required re-building solid buyer esteem over its brands to help drive deals. To drive deals crosswise over brands and classes, P&G required a profoundly better approach to ponder making extra customer esteem for its brands. For the 2010 Winter Olympic Games in Vancouver, Canada, P&G Joined to be a supporter of the US Olympic Team and appeared the first corporate battle – ‘Thank you Mom' with the extremely fruitful Ð’Â «KidsÐ’Â » and ‘You'll Never Walk Alone' ads.Emulating the achievement of that sponsorship, P marked on as a full International Olympic Winter Olympic Games. 1. 1 . Target audience of â€Å"Thank you Mom† campaign The enormous thought is arrange around the buyer – for the most part women – in the part they interestingly play as parental figures and family stays – as moms – in a manner that has worldwide reverberation – through association with the yearnings of the Olympics. Regardless of which type of segmentation scheme we use, the key is adjusting the marketing program to recognize customer differences.The major segmentation variables?geographic, demographic, cryptographic, and behavioral segmentation (Kettle and Keller, 2012) (Table 1). Main Dimension Segment Break down Geographic Metropolitan Areas Cities throughout the U. S. Density Urban, countryside Demographics Age Cohort 18 and higher Gender Female Race All races Life Stage Adult Birth Era Generation X and Y Family size 1-2 and more Residence Tenure Rents or Owns Household Income irrelevant Education Occupation Cryptographic Personality family-centered Values Family, parenting, housework Table 1 .Target Market Analysis Compiled by Author To do this, P would be doing what it had never done previously: heading with the corporate brand. It would put P before the brands that individuals love and trust. Surprisingly, P would be focusing on its center crowd, women 18+, with a brand battle from an organization that most had never given more than a passing suspected. For this activity, the target demographic was the 85 million mothers that live in the U. S. P, through its brands, has a 170 or more year history of engaging mothers to be their best and likes the commonplace reparations mot. . 2. MIMIC objectives of â€Å"Thank you Mom† campaign The general promoting correspondences methodology was to make a valid association for P to the Olympic Games in a manner that would permit it to emerge from different supporters. From the beginning, the association in the middle of P and the Olympic Games did not exist. P is not in the matter of sports gear or games drinks. Anyway, for more than 170 years, P has been in the matter of helping mothers. Along these lines, while the various backers concentrated on praising the competitors, P would praise the mothers behind the players.The PR arrangement of substantial demonstrations of administration was Judged the establishment of the project. The deliberation s showed that ‘P&G Proud Sponsor of Moms' was not a smooth promoting line but instead an authentic route for buyers to e acquainted with P and the way its brand motivation behind ‘touching and enhancing lives all the more totally' aides its activities as an organization. Objectives: 1 . Make a Love Mark. To get women 18+ to choose P (and therefore P brands). Create a stronger emotional connection to P and its individual brands through the Olympic experience. . Generate more than 1 billion impressions during the Olympic and Paralytic Games. Own positive corporate/brand coverage. 3. The most important objective was sales. P aimed big with an unprecedented global incremental sales goal from its Olympics marketing program. . 3. Integrated Sponsorship, for an organization, comprises in supporting a game occasion, a group or a player. This is a correspondence structure that plans to strengthen brand mindfulness create a picture related to the accomplice values.The advancement of Olympic Games sponsorship originates from charity to business. In fact, at first, backers should account the Olympic Games and today, it is more about them to get cash from the promoting they make tossed this occasion. P has supported Team USA at the Winter Olympics in Vancouver and it was the starting point for a successful marketing communication campaign. Public Relations The main distinctive quality of PR is high credibility – news stories and features are more authentic and credible to readers than ads (Kettle and Keller, 2009).Today, if you enter the name of the company (thanks Mom) in the search engine Google, it will give 6,350,000 results. Every woman admires P & G, athletes and respected marketers and Journalists are trying to analyze a given campaign. Word-of-Mouth Word of mouth is very Influential MIMIC tool, because people trust others they know and respect. In addition, word of mouth can be a very intimate dialogue that reflects arsenal facts, opinions, and e xperiences.Again, word of mouth occurs when people want it to and are most interested, and it often follows noteworthy or meaningful events or experiences (Kettle and Keller, 2009). Inside the structure of the fight Ð’Â «Thank you MomÐ’Â », Procter & Gamble likewise offered a Ð’Â «Thank you Mum GiftÐ’Â » to a few moms of Olympian. For some of them, it was the main answer for watch their kid contending at the Olympics. Procter & Gamble likewise made the P Family Home, a spot in the Olympic Village where the players and their families can unwind and appreciate a minute together.Inside the Family Home, the Procter & Gamble gathering could upgrade some of its leader brands, with the Pampers Playground, clothing administrations, an excellence and preparing focus et cetera. There is additionally a magnanimous part where the organization focuses on helping mothers raise the up and coming era of competitors through the formation of its P Team USA Youth Sports Fund. Purchaser s are welcome to backing through social engagement, gifts and support in brand programs from items, for example, Pampers, Tide, Gillette and other.Social Media Picture of Branding Champions: P's Winning Sponsorship of the 2012 Olympic Games speaking of emotive, P&G propelled the foundational segment of its sponsorship, Ð’Â «Thank You, Mom,Ð’Â » around Mother's Day with a two-moment film called Ð’Â «Best JobÐ’Â » that was imparted online and through Youth. The film profiles moms in distinctive nations assisting their youngsters their aggregate trips to achieve the apex of wellbeing, ability and physicality at the Olympic Games while participating in practices that require P items, for example, washing the dishes and doing clothing.  «Best JobÐ’Â » was repressed into organizations proper for TV spots and viral imparting and has been seen by very nearly 13 million customers as everywhere as possible. P further engages purchasers to experience the conclusion and th ank their mothers with a Backbone application that has been utilized to respect more than 30,000 mothers and numbering. 1. 4. Measuring MIMIC Outcomes of â€Å"Thank you Mom† campaign arrangements, creating 2. 6 billion impressions and pulled in sparkling scope from The Today Show, The New York Times and other top national media.A standout amongst the most generally acclaimed crusades of 2010, the completely incorporated Thank You Mom' battle brought about almost $100 million in incremental deals for P&G and the organization's most elevated total U. S. Piece of the pie for the financial year in the JEFF quarter. Business Building Results: The 2010 Olympic Winter Games sponsorship conveyed exceptional business and brand-building results for P: Over $100 million in incremental P deals, P's most astounding total U. S. Ice of the pie for the financial year in the JEFF quarter when the P&G Olympic Games sponsorship was broadcasting live. In view of the accomplishment of the Vancou ver program, P&G turned into a worldwide OIC TOP purport and wanted to execute and stretch the system universal. Marketing Results: Proud Sponsor of Moms' campaign unified 18 brands into a holistic, multi-brand campaign P value was essentially enhanced among the intended interest group of mothers PR Results: 6 billion purchaser impressions from publicizing, computerized and advertising, with 2. Billion accumulated from PR deliberations, More than 2,800 situations including immersion crosswise over national TV shows (e. G. , Today Show, Good Morning America, Entertainment Tonight, BBC World News Tonight) and significant print outlets (e. . , The New York Times, The Washington Post, USA Today, Associated Press, People Magazine, Redbook Magazine, US Magazine and the sky is the limit from there), Coverage in 24 of main 25 DAM (Designated Market Area) markets, First time in P history that unearned media garnered more impressions than paid media.The American Red Cross is an others conscio us affiliation that gives emergency support, disaster help and direction inside the United States. Since its securing in 1881 by visionary pioneer Clara Barton, the American Red Cross has been the nation's head emergency response affiliation. As a peculiarity of a general advancement that offers unprejudiced sympathetic attention to the losses of war, the American Red Cross divides itself by similarly supporting setbacks of decimating standard cataclysms.As the years progressed, the affiliation has developed its organizations, constantly with the purpose of balancing and mitigating continuing. Today the American Red Cross offers profits in five separate areas: gathering profits that help the penniless; trades organizations and comfort for military parts and their relatives; the get-together, planning and dissemination of blood and blood things; educational undertakings on preparation, wellbeing, and security; and overall lightening and progression programs.Coordinated Marketing Comm unications Plan of the Red Cross coordinates all channels, including intelligent/computerized promoting, out-of- home advertising, social, and portable showcasing to fortify the Red Cross brand and expand fiscal gifts among the biggest and most influential era to ever grow up – the Millennial. 2. 1. Target audience of American Red Cross campaign There Millennial serve as the essential focus for the ARC Integrated Marketing Communications plan.Their potential using force and social impact are unmatched, ND they speak to the biggest open door for the Red Cross (Table 2). Market Parameter Breakdown Geographic region Primary emphasis on major coastal cities Urban 18-31 Male and Female Generation Y/Millennial Socioeconomic Income $1 5,000+ Bachelor's Degree or Greater High managerial and innovative Captivated, eager, extroverted, tech-sharp, incline subordinate, family-focused, autonomous Market Parameter Family/group turned, status-driven, cash cognizant, exceptionally energetic Table 2.Target Market Analysis According to the Pew Research Center in 2010, more than 80% Millennial lived in cities. In the United States, major cities are mainly on the coast. People of this generation are in the age group born in 1979 until 1994, I. E. Most of them in 2010 were already adults. Representatives of Generation X are very energetic and creative. Are not conservative, but have high family values. Older age group of generation is already married, have a stable income and personal possessions. . 2. MIMIC objectives of American Red Cross campaign The American Red Cross entered the final quarter of 2009 with a financing shortfall Their deliberations to close the pay hole had been ruined by lower than foreseen peaceable offering because of an absence of significant Ð’Â «top news storyÐ’Â » debacles an the nation's monetary emergency. Circular segment needed to catch a more noteworthy offer of occasion and year-end giving so as to meet their yearly plan objective.Th e key test: Most benefactors think about the Red Cross as the association to backing when a real catastrophe hits. Few would relate the occasion with providing for the Red Cross. Also they be going after offer of brain and wallet – against other settled philanthropy battles that have gotten to be occasion customs. Also they needed to work quick. They started arranging the procedure, imaginative and media in mid-September for a Thanksgiving dispatch. Everything organization need to set goals, destinations are vital they center associations.Organizations that have particular points are typically more effective than those that do not; on cacao of a business with targets realizes what it is attempting to accomplish. Goals might be set in every aspect of the business e. G. Deals, generation, back and promoting. Destination that takes after SMART is more prone to succeed on the grounds that I clear (specific) so you know precisely what needs to be attained. You can tell when has be en attained (measurable) in light of the fact that you have an approach to measure fruition.A SMART goal is liable to happen in light of the fact that it is an occasion that is achievable. Before setting a SMART target applicable variable, for example, assets and time were considered to guarantee that it is realistic. At long I the timescale component gives a due date which helps individuals concentrate on the undertakings needed to accomplish the target. The timescale component stops individuals putting off undertaking fulfillment. Objectives: 1 . Increase revenues by 20% by 2010, and thereby to reduce the deficit in the budge 2. Increase ARC share of holiday/year-end donations.Present a convincing defense for the desperation of providing for the Red Cross in a non-debacle setting. Make a Red Cross organization to collect donations not only during natural hazards by 201 3. Increase awareness of the organization several times during the campaign. 4. Enter an online donation to the c ommon practice of the people during the campaign 2. 3. Marketing MIX of American Red Cross campaign Curve's general system was to make an Ð’Â «encompass soundÐ’Â » impact in the immemorial center amid the season in which contributors are most slanted to give.Into this timeline, they outlined and embedded a multi-channel battle that was a crossover of immediate reaction and marking intended to lift all out reaction. Americans see the Red Cross as the association they rely on in a fiasco. Earnest needs and human enduring persuade them. Anyway, the then-current situating line (Ð’Â «Change a life. Starting with your own. Ð’Â ») did not address ARC's unique quality. The required another subject for the battle that would pass on the desperation of the

Widespread Adoption Of E-Books

E-books could be referred to as digital media that are similar to print outs. They could also be referred to as books that are in electronic format or version but similar to conventional printed books. As every aspect of life seems to be undergoing a kind of revolution, printing industries are not left behind as they are also moving from analog to digital times by offering books online or in other electronic formats. This essay is going to look and discuss in depth about issues that surround its widespread adoption.In the beginning there were very few books that were available in electronic format as people were reluctant to adopt them. In most cases it is only books that were familiar and in the public domain were published as e-books but of late even new books are available in fact, this mode has given new authors a platform to market their work. E-books requires one to have an electronic device such as a phone or a computer to be able to read them and specific software such as Ded icated e-book reader and Adobe PDF for one to be able to read them. (Viney, 2005).Just like it is the case with other thing, that is having merits and demerits, the same applies to e-books and these factors in one way or the other affects their widespread adoption according to Bergeron and Blander (91). There are those factors that favor its adoption and these are things like; you can carry around a lot of information on a very simple device such as compact discs and phones. It is much easier to search for information in e-books than in other ordinary printouts as you can go to a specific page automatically without having to turn pages one after the other.Many publishers opt to publish their books in electronic form because of various reasons such as; it is cheaper to publish e-book than to print ordinary books which requires a lot of color and labor. Another thing that leads to its adoption world wide is the fact that unlike ordinary printouts, the case is different when it comes t o e-books as you can adjust the font size and backlight to suit your needs. On the other hand, there are those factors that undermine its world wide adoption and these are things like; e-book might require internet connection, requires electronic devices such as phones and computers.Again you have to buy some recommended software such as Adobe PDF reader which costs more than the book itself something that hampers its widespread adoption. Electronic devices are prone to malfunctioning and thus can become faulty anytime when you least expect it and thus it is not reliable. Again this book requires electronic devices that use electrical power thus adding the cost of having it plus it becomes a limitation to areas where there is no electricity. In other circumstances, author’s effort and time spent becomes a waste when their work is hacked by pirates and sold cheaply to readers.There are also reasons such as environmental diversity of end users for example e-books requires parti cular properties for machines for one to read them like specific resolution of the screen, screen size and other things (Viney, 2005). Again this book requires different software for one to access it on another machine making it very costly when you factor in the cost of the software plus the book itself something that impedes on its widespread adoption (Bergeron and Blander, 2002).Indeed departure from analog books to digital e-books is the height of civilization but as it is the case with new products to have no easy flow in the market, e-book has been no exceptional as there are a number of hindrances that hamper its widespread adoption such as the need for specific reading software that are very costly and electronic devices that consume a lot electricity. Despite this, e-book has its advantages such as; it is easily accessible, portable and less costly when it comes to publishing.

The process of digestion

Wart also learned from his experiences as a snake that snakes weren't deaf at all, they can still hear using one/ two ear(s). Wart then met a serpent named T. Natural, a patient and gentle serpent who taught Wart about snakes, history, and legends. T first told Wart about his education being neglected as a snake and how he can't distinguish a T. Natural. Wart was then told about the reptile's history, including the two families Totalitarians manias and the Curator's incisors.The Atlanta family had very huge descendants, while the Cerate family was about 17 feet long, but razor sharp teeth that were giant. The serpent T told Wart about these two families and how they constantly battled and flee from each other. T then told Wart about how the python lost its venom. The python released his venom in fury after he saw that he transported humans to the 7th heaven. The poison then fell onto trees, water snakes, frogs, and cobras. In order to prevent chaos, the leader Aunt E told the venomou s animals to use their poison in self defense.The frog and water snake did not agree, so they lost their poison due to water. Wart learned many things from his experience as a snake talking to other snakes. Annotations: 1. In chapter 15, why was Sir Sector so upset that the King sent hunters to kill boars in the forest? Sir Sector argued that he wanted to instead hunt down the boars with his own team and hounds and supply the king. This is unreasonable because the hounds or hunters can be killed in a boar hunt, so Sir Sector should be grateful that he King is sending his own men and dogs to hunt.I think the only reason Sir Sector is angry is because he has to supply and nourish the hunters and their dogs until the goal Is achieved. 2. On the bottom of page 194, what Is the song that is being sung? I don't know how to Interpret this as a song except for the rhyming such as puddle and fuddle. There are many slash marks and weird words such as, â€Å"E could ‘rent alp It,' e AD to. This is too confusing and I have no idea to what it may be. 3. On page 185,

Missing the Target

This article is written to the general public.   It is begging the question, how do we close the gap? The school district or town of Ossining is struggling to get to the root of the great racial divide. However, the bigger question, is it race, is the real issue.   Is it socioeconomic or an even greater issue at hand?   The values stressed in this article are of education, equality and integration. The author whole-heartedly believes that the great racial divide is what hinders many African-American and Latino students.   The author also points out that the students have benefited from the integration and provides examples in the article of said benefits. Let us examine the points a little further. The article asks the question, ‘can the town continue to use racial targeting to close the achievement gap?’ Is that what is going on? According to the article, ‘†they're doing a lot of things, but it's not clear that they're working.†Ã¢â‚¬â„¢ He (Noguera) says the results of his research are forthcoming.   Pedro Noguera is a New York University sociologists and nationally known expert in the achievement gap (Goldstein). He does not see how this is helping but gives the school an A for effort.   However, effort alone does not achieve results, especially in this instance.   I do not see the efforts of Ossining as an academic achievement, but as a social one. It is irrelevant as to whether I agree with the values of the article, although I do. However, the values of integration do not solve the problems of the educational divide, which is the point or thesis of the article.   What is stressed here is how African-Americans do better in the workforce when they are put in integrated environments and pregnancy rates are lowered for Latina and African-American teenagers, but what does that have to do with education? The sociological gap presented here is really what is being questioned.   However, that is not achieving equality in higher education. Programs such as the Boy Scouts of America or summer enrichment programs can achieve integration or exposure to a less segregated social experience.   The question in the article is about closing the achievement gap and that is not being addressed or answered in this article. The author values integration, equal opportunity, enrichment exposure and self-esteem.   However, if the parents of the affluent are the only ones involved, then there will only be a social integration.   Achievement comes from involvement and reinforcement at home.   There are few children that can achieve anything with parents who cannot understand and assist in homework or academic endeavors.   That is discouraging.   My take on it is to target parents and to teach them about what good study habits are.   It does not matter if the children are being targeted if it is not reinforced at home. There are only a minute amount of children that can make achievements in dire circumstances.   If the parents are telling the children to work hard or that they need them to get a job to help out with bills and other extenuating circumstances, such things can and will deter academic achievement.   There are statistics that show parents that read have children that read.   The emphasis on education starts at home and if there is a sociological disadvantage, then that is what needs to be addressed and resolved since, obviously, such efforts as in the Ossining school are missing the target; educational equality.

Mickey Mouse Character Essay

A century ago who would have believed a small little, rodent creature would be the icon of not just a multi-billion dollar company but also a symbol of innocence, youth, and, happiness. The icon of course is none other than Mickey Mouse, a character that has hundreds of different meanings to millions of different people. But the Mickey the public knows today is not the same cartoon mouse that audiences knew when he made his first public appearance in 1928. Rather throughout the eight decades he’s been around, Mickey Mouse has evolved and grown, just as the public has. Where Mickey was once a mischievous, abrasive, adventurer over the years he’s transformed into a cheerful, calm, educational tool. But the question lately has been whether Mickey Mouse is still a relevant figure in a fast paced, high-tech world full of video games and action films. Where exactly does the eighty-three year-old Mickey Mouse fit in with newer icons such as Super Mario and Spongebob Squarepants? Disney hopes to answer this question by rebranding the aging character to once again become an important character in the upcoming decade of the teens. By going back to the essential qualities of humor, heart, mischief, and adventure that once made up Mickey Mouse, Disney can rediscover a character that is truly timeless. It’s important to note that Mickey Mouse wasn’t always the prize creation of Walt Disney; you see once upon a time there was a young animated creature known as Oswald The Lucky Rabbit. Oswald was a happy, upbeat fellow who often found himself in sticky situations whether it was run away vehicles[1], danger at war[2] or his girlfriend getting kidnapped by a shadowy figure wearing a top hat when he’s trying to milk a robot cow[3]. Sadly Oswald’s happiness soon came to an end when his creator Walt Disney realized despite being the man behind the character, he actually didn’t own the rights to the animated rabbit, as he was property of the distributor Universal Pictures. Upset over his contract, Disney broke his ties with Universal, which meant leaving both his staff and Oswald behind. When attempting to come up with a new cartoon character he himself would own, Walt Disney’s mind wandered back to the days he spent living in Kansas City. His studio there was frequently overrun with field mice, and he found himself particularly close with one specific mouse. When bored with work he would play with the mouse, training the rodent to remain in a small circle  through the process of operant conditioning by touching its nose with a pencil whenever it began to leave. Walt then decided to make the character modeled after the mouse he grew so fond of. The basic design used for Oswald was still retained, with mostly minor changes to make the character resemble a rodent rather than a rabbit. Walt originally planned to name him Mortimer, but his wife thought the name sounded pretentious. The two compromised on the name Mickey, and with that the most famous cartoon character was born. Contrary to popular belief, â€Å"Steamboat Willie† was not Mickey’s first appearance, but rather it was six months earlier with the short â€Å"Plane Crazy† (1928). Based after famous aviator Charles Lindbergh, the short consisted of Mickey becoming a pilot as an attempt to impress his future girlfriend Minnie Mouse. The Mickey in the short is quite possibly the furthest you could get from what he is today, as his goal throughout the cartoon is to get an unwilling Minnie to kiss him while flying the plane. After several futile attempts, he tries to get the kiss by using force on her until she has no choice but to parachute out of the plane to escape. Mickey Mouse lusting so heavily after a kiss would be deemed bad enough by today’s standards, let alone using physical force to try and get it. Now Mickey wouldn’t be caught dead doing either activity. Soon another Mickey Mouse cartoon was made titled â€Å"Gallopin’ Gaucho† (1928), but it wasn’t until â€Å"Steamboat Willie† (1928) that the character would catch on. â€Å"Steamboat Willie† was a complete revolution at the time in 1928. While The Jazz Singer was the first movie to use sound, it was only used sparingly throughout the film. â€Å"Steamboat Willie† on the other hand was a celebration of sound in film, acting in many ways as a technical show off. Bells chime, cows moo, steam whistles blow, and more to show off the marvel that can occur when the sound one hears directly correspondents to what appears on screen. The short became an instant success and officially launched the career of the young cartoon star. Mickey’s appearance in the short is particularly reminiscent of a rodent, especially when compared with his later design. He has beady eyes, long  tail, and lacks the trademark gloves the character is known for. His nose is more protruded from his face, while his ears are placed closer to his head giving him an overall scrappier look. Mickey is also portrayed as smaller than he’s normally shown, being significantly smaller than a cow. [4] While Mickey is shown to still be fairly happy-go-lucky, he’s not innocent kind fellow the public now knows. He pulls a cat’s tail repeatedly with the intention of getting it to cry out, simply to contribute to his impromptu jam band. Mickey laughs and grins almost roguishly, taking immense delight in what is visually causing the cat pain. He even swings the cat around and around, until throwing the animal carelessly across the room to move on to his next victim. Mickey is clearly abusing the animals he’s supposed to be taking care of. The cartoon ends with Mickey being mocked and laughed at by a parrot to which he responds by throwing a potato he was peeling at the bird, knocking the creature into the water. Mickey then listens closely to hear the off screen sound of the bird struggling in the water only to burst out in laughter at the bird’s misfortune. Compared to the tame Mickey that the character later turned in to, it’s shocking to see he originated as a sort of sadistic fellow. Yet ironically, Mickey looks more innocent than ever as he throws his cares away, making musical instruments of the various animals around him. To kids, Mickey was a representation of fun and excitement. He turned whatever job he had into an entertaining adventure, even if that meant getting in trouble sometimes. The mouse had a distinct personality that seems to be lacking in the goody-two-shoes of today. The genres of Mickey’s early cartoon ranged greatly from short to short, with everything from prison movie spoofs[5] to war satires[6] to a surrealist nightmare[7]. Though each cartoon shared a similar sense of humor and fun. That is except for the 1933 short â€Å"The Mad Doctor†, which features Pluto being kidnapped by an evil scientist who attempts to detach the dog’s head in order place it on top of a chicken’s body to â€Å"find out if the end result will bark or crow or cackle†[8]. Mickey enters the Mad Doctor’s lair, avoiding booby trap after booby trap, and even fighting off an army of  skeletons until he himself is caught and nearly sawed in half. In the end it turns out the whole experience was a dream, but nonetheless the short is quite terrifying for what was thought of as children’s fare. In the Journal of Popular Film and Television professor Rick DeCroix said that the short was, â€Å"perhaps the first animated horror film played more for chills than laughs – in fact, it was so stark that British censors deemed it unsuitable for viewing by children.†[9] Even many theatres in the U.S. banned the short, refusing to allow such scary material to be shown to young kids. More Mickey Mouse cartoons continued to be produced at an increasing rate, as the character grew more and more popular. But with newfound popularity came increasing demands to make Mickey Mouse a more wholesome character for the later half of the 1930s. In his book Art of Walt Disney from Mickey Mouse to the Magic Kingdoms artist and popular culture studier Christopher Finch writes: â€Å"Mickey †¦ had become virtually a national symbol, and as such ‘he was expected to behave properly at all times. If he occasionally stepped out of line, any number of letters would arrive at the Studio from citizens and organizations who felt that the nation’s moral well-being was in their hands†¦ Eventually he would be pressured into the role of straight man.†[10] The character of Mickey had become too big to continue his troublemaker ways; it soon became apparent the character would have to change to accommodate his sudden fame. In 1928 he was groping and physically touching Minnie Mouse (â€Å"Plane Crazy†) but by 1936 Mickey would settle for a handshake with Minnie to show their feelings (â€Å"The Rival†). Many of Mickey’s characteristics were transferred to new characters such as Donald Duck and Dippy Dawg or better known as Goofy. Three began to share more cartoons together with Mickey being the rational upstanding one, while Donald and Goofy were the silly more outrageous characters. Donald would eventually start appearing in more cartoons than Mickey, as the angry duck provided funnier material than the moral mouse. But the change in Mickey’s character didn’t come suddenly; rather he gradually reformed his mischievous ways. Mickey’s occupations also began to change as he moved from the countryside and barnyards to take on more cosmopolitan positions. He soon started playing polo (â€Å"Mickey’s Polo Team†) and more upscale activities, partially based on Walt Disney’s newfound interests. By the forties Mickey had moved into the suburbs and wear more sophisticated clothing. In cartoons like the 1942 short â€Å"Mickey’s Birthday Party† he can be seen donning a snap-brim hat with red ribbon, a button down blue shirt, and a cane. [11] As Mickey’s personality and profession began to change so did his appearance to reflect his new image. Professor Stephen Jay Gould of Harvard did an extensive study of the character from a biological artistic perspective concluding the following: â€Å"He has assumed an ever more childlike appearance as the ratty character of Steamboat Willie became the cute and inoffensive host to a magic kingdom. By 1940, the former tweaker of pig’s nipples gets a kick in the ass for insubordination (as the â€Å"Sorcerer’s Apprentice† in Fantasia). By 1953, last cartoon, he has gone fishing and cannot even subdue a squirting clam. The Disney artists transformed Mickey in clever silence, often using suggestive devices that mimic nature’s own changes by different routes. To give him the shorter and pudgier legs of youth, they lowered his pants line and covered his spindly legs with a baggy outfit†¦His head grew relatively larger- and its features more youthful.†[12] The character of Mickey Mouse eventually began to physically reflect the audience Disney started aiming at. Mickey began to shift into the position of being a peer of the children who watch him. He no longer was a rodent, but rather a child just like the kids who wanted Mickey Mouse merchandise. 1953 was the last theatrical Mickey Mouse short and it wouldn’t be until two years later that the character would reappear, this time in the form of the television show The Mickey Mouse Club. The series was a variety show that consisted of live action serials, newsreels, and classic Mickey cartoons.  It was an attempt to cash in on a new audience of young children who hadn’t yet seen vintage Mickey shorts. This is a format that would be replicated several times over the next few decades as the show reappeared in the ‘70s and the ‘90s, with each episode repacking old cartoons. This displayed a substantial shift in the character as the cartoons in theatres had a universal appeal, enjoyed by both adults and children, but The Mickey Mouse Club was clearly meant for kids only. From this point on Mickey was a children’s only character, and his new roles would display this. The Mickey Mouse Club also is the start of the character as an educational tool as a many of the show’s non-cartoon segments were aimed at teaching kid’s valuable lessons and morals. New Mickey Mouse material was scarce throughout the sixties, seventies, eighties, and nineties with the only major Mickey film/TV appearances being three theatrical shorts[13] and one direct to video movie[14]. Mickey during this period became less of a character and more of a corporate icon. He appeared allover the money machine theme parks Disneyland and DisneyWorld, along with finding his face plastered onto all kinds of merchandise and logos that pertained to the Disney company. During the 2000s the character of Mickey Mouse was finally put back into production with the creation of the show Mickey Mouse Works. The series was made up of all new shorts featuring Mickey and friends, picking up right where the Mouse left off in the ‘50s, living in a comfortable suburbia. The show didn’t last long, being taken off air in the late 2000. Instead the shorts were reformatted to fit a new series, House of Mouse, which put Mickey as the head of a dinner theatre where all the Disney animated characters gathered to hang out and watch cartoons. Half the show consisted of new material with Mickey running the club, while the rest was shorts from either Mickey Mouse Works or vintage color cartoons. The character also appeared in four direct to DVD movies, two of which being spin-offs of The House of Mouse and the other two being Mickey’s Twice Upon a Christmas (2004) and The Three Musketeers (2004). Despite being placed in all these different settings they all stuck to the recent version of Mickey Mouse, boring and calm as ever, with the character forced to play the straight man  to all the crazy people around him Mickey’s main cartoon appearance today is limited to the preschooler series Mickey Mouse Clubhouse, the ultimate culmination in his progression from all ages cartoon icon to a little kids only educator. The character’s animation is slow and careful, trying to remain at a pace three year-olds can easily follow. Unlike The Mickey Mouse Club this series contains no classic Mickey shorts, being entirely educational based programming disguised thinly behind a narrative. But there is no disguising the fact that the show is limited in its appeal, having a clear audience of three to five year-old toddlers. Mickey Mouse, a character that previously climbed dangerous mountains[15], explored the jungles of Africa[16], and fought off hordes of skeletons[17], barely shares any form of resemblance with the great mouse he once was. As the character became non-existent in film and watered down within television during the aughts, the area Mickey Mouse’s character became most interesting lies in the realm of video games. While he has appeared in them since the early eighties, it wasn’t until the release of the 2001 Square Enix game Kingdom Hearts that the character began to be recognized as a true video game icon. The Kingdom Hearts series is a complex combination of Disney characters mixed with the Final Fantasy video game franchise. The game takes place in a universe that consists of numerous worlds, typically based off a Disney film or a set of Disney/Final Fantasy characters. A large portion of the main storyline is put into motion when the ruler of the prominent world known as Disney Castle disappears in an attempt to rid the universe of oncoming darkness. The ruler is, of course, none other than King Mickey Mouse. Throughout much of the first game Mickey himself is rarely seen, but his trademark mouse ears icon is displayed frequently as the symbol of Disney Castle. The characters talk about how great and powerful the King is, but he only makes one actual appearance at the very end. At the time Disney wasn’t quite sure how the game would turn out, and as such was weary of having him be a main character, so he was allowed to appear in one scene  only. Due to the game’s overwhelming success the character became more significant its numerous sequels and spin-off titles, especially in the 2006 game Kingdom Hearts II. It’s in this title that the character attempts to prove himself a true video game hero, displayed as powerful and valiant. He defeats enemies in a single blow, strikes fear into bosses eyes, and is all around a truly strong threat. Yet Mickey’s personality remains happy and upbeat as ever. Squire Enix was able to use his goody two-shoes personality to put a new twist on the character. [18] Mickey’s regular clothes in the Kingdom Hearts universe is a play off his traditional clothing, keeping with the basics of white gloves, redshirt, and yellow boots. They then added extra details such as the straps on his shoes, tinges of silver and black, along with large zippers to try and give a slightly more complex, mature look. Though a lot of the time spent with Mickey Mouse occurs when he’s dressed in all black, wearing a cloaked hood that is the trademark of a mysterious organization within the game. This is how the character looks when fully reveled for the first time in Kingdom Hearts II, being an effort to make the character look cooler and more stylish then he’s typically portrayed. The game establishes right away that while he may still be Mickey Mouse, this isn’t the same guy that teaches math on television. This version isn’t quite a radical overhaul, but rather a step in the right direction to bring the character back to his hero, ad venturer roots. [19] The radical overhaul in Mickey’s character would actually occur four years later in the 2010 release of the video game Epic Mickey; Disney’s first big attempt in years to completely reinvent and redesign the character for a new, contemporary generation. With this the company itself has recognized that the character has become out of touch with current audiences, so what better way to began a character’s modernization than by making the reintroduction first occur in the newest medium of storytelling, video  games. Epic Mickey is a much darker take on the character that has more in line with the mouse of old than the currently familiar suburban incarnation. [20] The story involves Mickey breaking into a wizard’s workshop, making a mess of paint on the model of a magical land the wizard created. He accidentally spills paint thinner allover the world when trying to clean his mess up, and runs away before the wizard can return to catch him in the act. Years go by with Mickey being carefree, not thinking about the trouble he created until the day a mysterious creature pulls Mickey back into the workshop and drags him into the model world. The world is now known as The Wasteland and is where cartoon characters disappear to when forgotten by society. While Mickey Mouse appeared in new shorts and adventures over the years, those he left behind ended up populating this abandoned world. The leader of this land happens to be none other than the original forgotten character himself, Oswald the Lucky Rabbit, being his first official appearance since 1943. Mickey is forced to face the consequences of his selfish actions that caused the destruction of their world, going around helping old faces that once were his friends, but due to forgotten time feel more like strangers. The gameplay itself revolves around the idea of using paint, which creates, or thinner, which destroys, to solve puzzles. This allows the gamer to directly decide whether Mickey is a hero or an anti-hero. Mickey never can go as far as to truly harm another character, but he can choose the easy way out or be selfish to better himself over others. This lets the game act as a bridge between the old mischievous Mickey Mouse and the righteous modern Mickey. The character’s art design reflects this combination, as he is a mixture of both the original and the more current Mickey. The rest of the game’s artwork is distinctly dark and dreary, which represents the studio’s attempts to inform consumers Mickey isn’t just for kids. He can be a mature character, caught up in a question of morality and the tribulations that come with fame and leaving friends behind. [21] Epic Mickey is a good start, but just one game isn’t enough. Disney is going to have to be more aggressive if they hope to keep the character relevant as the new millennium’s teen years soon kick in. The leash needs to be pulled of the character and he must be promoted as more than just a corporate mascot. The greatest step they could take would be to finally release a feature-length Mickey Mouse film. In the eighty plus years the mouse has been around he has never had his own full-length feature. He’s appeared in parts of movies, such as with Fantasia (1940), along with Fun and Fancy Free (1947), but never a whole film. The main fear has always been that if a Mickey movie came out and performed poorly it would reflect badly on the character, harming his image. But it appears the company is beginning to change their mind as news broke in March of 2011 that such a movie might happen, as long time Disney animator Burny Mattinson revealed he’s been working on a pitch for a film staring Mickey Mouse, along with his friends Donald and Goofy[22]. Such a film is exactly the major kick-start the character needs. It would allow a true fresh start to the largest audience possible. Mickey Mouse has evolved and changed over the years, but the public’s love for the character seems to never go away. One can’t be certain what exactly Mickey’s future holds, especially as the character’s copyright finally expires in 2023, meaning unless Disney finds a way of interfering then the cartoon icon will enter public domain. Disney is desperate to make the character relatable to all ages again, and it seems the key is to reevaluate what once made him so great. Mickey Mouse is the most versatile cartoon character in history and there’s a reason he has lasted so long. Mickey has survived eighty plus years remaining in public consciousness, and it isn’t hard to believe that with a few adjustments he’ll survive another eighty more.